Bring the best of New Zealand’s grass‑fed, free‑range beef into your dog’s bowl with this complete, grain‑free dry food designed for optimal health and vitality.

• Made with grass‑fed, free‑range beef and organs for rich, naturally‑sourced protein.

• Grain‑free, wheat‑free, soy‑free, rice‑free, potato‑free and free of unnecessary fillers or cereals.

• Wholefood ingredients including vegetables, fruits and marine nutraceuticals like green‑lipped mussel support joints, skin, coat and immunity.

• Designed to be complete and balanced for all life stages (consult vet for puppies, pregnancy/lactation).

• Supports lean muscle, healthy metabolism and energy through premium animal proteins and beneficial fats.

Beef, Beef Liver, Beef Tripe, Beef Kidney, Beef Heart, Beef Blood, Beef Spleen, Ground Beef Bone, Sunflower Oil, Flaxseed Flakes, Brown Kelp, New Zealand Green Lipped Mussel, Pumpkin, Broccoli, Cauliflower, Cabbage, Dipotassium Phosphate, Dried Kelp, Apples, Pears, Salt, Vitamin E Supplement, Zinc Proteinate, Iron Proteinate, Magnesium Oxide, Selenium Yeast, Copper Proteinate, Manganese Proteinate, Beta‑Carotene, Thiamine Mononitrate, Vitamin D3 Supplement.

• High meat content gives your dog the amino acids and fats needed to maintain strong muscles, shiny coat and active lifestyle.

• Grain‑free formulation helps dogs with grain sensitivities or those for whom you want to avoid fillers and cereals.

• The inclusion of green‑lipped mussel and kelp adds naturally‑occurring joint‑supporting and mineral‑rich superfoods, supporting mobility and overall wellness.

• Freeze‑dried (or gently processed) to lock in nutrients and flavour—making it highly palatable even for picky eaters.

• Transition gradually over 5–7 days from current diet to avoid digestive upset.

• Ensure fresh, clean water is always available.

• Adjust feeding amounts based on your dog’s age, breed size, activity level and metabolism — use feeding guide supplied on packaging.

• Store in a cool, dry place and seal bag after opening to maintain freshness.

• While suitable for all life stages, puppies, pregnant or nursing dogs may have higher requirements—consult your vet.